Christina Marie has seen her fair share of hardships in life. After losing her position in corporate America, she joined a fitness challenge at Fit Body Boot Camp in McKinney, Texas on a whim.
She instantly enjoyed the community there. As she grew closer with other members and the owner, Evelyn Finister, Christina told her about the financial burden the membership fee had become. Evelyn worked with her to figure out a deal – Christina would clean the gym during off hours in exchange for a reduced membership fee. After sweeping and mopping the gym for a time, Christina eventually became the operations manager.
Christina connected with Evelyn and other members because of the strong sense of community she found at the gym. Ultimately, she found her groove because the members also prioritize community building.
Personal connections with Skipio
Now, her role at the gym has grown larger than just handling the operations of it. Christina is also the resident life coach.
She’s available 24/7 to members to help them through any fitness struggle or personal hardship. People only need to spend a few minutes with Christina to feel the compassion she has for others.
Christina remains available to almost 200 people at any given time because of texting and Skipio. Simply put, Skipio works because she communicates with people the way they want to communicate.
Here are four ways she uses texting within her customer retention strategy to relate personally to gym members.
Most of the time Christina communicates with members and challengers through texting. She manages to do this by having people in various texting campaigns, depending on their fitness goals.
Using Skipio, Christina automates each message to include the recipient’s name – making the text all the more personal. She also has special campaigns for various purposes to nurture individualized relationships. Her motivation and nutrition campaigns are just two of many.
With the help of the 11 other employees at the gym, Christina created a campaign to motivate struggling challengers and members. They gathered meaningful quotes that they then organized into a campaign that sends texts every day. And now all Christina has to do is manage the responses. She offers uplifting messages in a very individualized way with this campaign.
Some members work with trainers to figure out a sustainable nutrition plan for themselves, and to give those people an extra boost, Christina adds them to the nutrition campaign on Skipio. In this campaign she has included pictures of recipes and ingredients, educating people on good nutrition habits. This smaller group elicits a lot of responses, and Christina is careful to respond to all of the messages she receives.
People today are much more interested in visuals and interactive messages – 91% of consumers surveyed said so. Christina understands the importance of interacting with people the way they want to communicate. With her nutrition campaign, she includes photos of ingredients and recipes in the messages – offering an alternative to strictly text-based messages. She also utilizes the multimedia functionality of Skipio by including videos, audio messages, links, and other visuals to grab people’s attention.
Christina tries to be just as personable over text as she is in person. Even though she runs multiple campaigns at all times, she uses the Skipio Message Center to answer every text in a timely manner. Christina is all about adding humor and personality in her texting – that’s how she quickly connects with people.
Skipio Message Center
Christina has so much to manage between running the operations of the gym, acting as life coach for members, and handling all text messages from members and leads. With the Skipio Message Center, Christina easily handles all the messages with the easy-to-use interface. Furthermore, she uses the analytics within Skipio to understand what people are responding positively to and how to improve her messages.
People wants to communicate on their phones, so why shouldn’t businesses use texting for outreach? Just like Christina, you can experience efficient communication and personal connections with Skipio.